Yelp is going to start using Telmetrics to track calls from its site. There’s no plan to charge advertisers, rather the objective to better track and report call-based activity:
Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed businesses . . .
Telmetrics’ call measurement products validate the performance of local search advertising for hundreds of thousands of SMBs and national franchise locations. In addition, call counts from unique phone numbers can be analyzed for operational efficiencies, lead generation insights and ad program optimization.
I assume this will be used for mobile tracking as well. Yelp in the past has released call volume numbers in the aggregate. Currently it reports business profile page views and activity on mobile apps but not calls to individual businesses. That will probably now change.
Google told me earlier today in a discussion about the company’s “call metrics” offering that advertisers’ use of call tracking has provided a much clearer perception of customer activity and AdWords ROI.
Source: http://screenwerk.com/2011/03/07/yelp-adds-call-tracking-from-telmetrics/
Yelp, which receives more than 45 million monthly visitors and has more than 16 million reviews, will use Telmetrics’ call tracking solutions to help measure the volume of phone calls the site is driving to Yelp-listed businesses . . .
Telmetrics’ call measurement products validate the performance of local search advertising for hundreds of thousands of SMBs and national franchise locations. In addition, call counts from unique phone numbers can be analyzed for operational efficiencies, lead generation insights and ad program optimization.
I assume this will be used for mobile tracking as well. Yelp in the past has released call volume numbers in the aggregate. Currently it reports business profile page views and activity on mobile apps but not calls to individual businesses. That will probably now change.
Google told me earlier today in a discussion about the company’s “call metrics” offering that advertisers’ use of call tracking has provided a much clearer perception of customer activity and AdWords ROI.
Source: http://screenwerk.com/2011/03/07/yelp-adds-call-tracking-from-telmetrics/
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